Here is a list of articles related to weblogs in business.
Flash: Blogging Goes Corporate (Wired): This article disusses Macromedias use of weblogs for product support and promotion. "The firm needed a way to quickly respond to questions developers might have as they use the new products.... Macromedia had five of its 'community managers' create their own weblogs..."
Are You Blogging Yet? (InfomationWeek): This article discusses weblogging as a tool for knowledge management. "What's more, and this is key, there's built-in motivation for people to participate in blogging: They get credit for their ideas. A blog is essentially a repository of a person's intellectual capital--a record of their thoughts, observations, contributions."
Web logging can serve many roles (The Seattle Times): "Great potential exists for intra-blogs, or Web logs on internal company networks. Blogs could permit a more free-flowing and informal exchange of private information than the standard internal Web site."
Blogs refine enterprise focus (InfoWeek): "Building on the success of Weblogs for personal Web publishing, enterprises are starting to tap into blogs to streamline specific business processes such as intelligence gathering or to augment traditional content-and knowledge-management technologies."
Blogging for Dollars (Business 2.0): "Blogging is attractive as a vehicle for personal expression because it's an easy way to capture, comment on, and keep abreast of interesting tidbits of information. The same characteristic makes blogging well-suited to businesses that want to track information about products and markets, or distribute information to employees and customers."
Posted by Matt Langeman at February 22, 2003 09:24 PM